It takes a lot of courage and steel of heart to live away from your family.We can't be able to take care of them as how we used to do it while at home and due to work pressure, we can't be able to communicate with them properly. But to build a decent life,many of them make a sacrifice to stay away from their home. Just a phone call to your home makes the distance bearable.
The workers in UAE doesn't have enough money to call to their family back home as the charges for international call is high and also they don't have enough money to go back home once in few months or years and the place they work doesn't offer the money for the trips to go back to their place. Keeping this in mind,it was the understanding this little concept that brought an innovative initiative by Cola Cola company.It gives the chance to talk to their family of the labourers in UAE anywhere around the world. Coca Cola created Coca Cola Hello Happiness Phone Booth for that which accepts Coca Cola bottle caps instead of coins for free 3-minute international phone call, helping them connect with their families back home more often.
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